MANAGEMENT

Detailed explanation-1: -Advertorials are paid content. They are used by marketers to educate prospective consumers about the features of a product. It can be used to target a specific set of people by choosing the right medium to publish the advertorial.

Detailed explanation-2: -Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.

Detailed explanation-3: -Through paid advertising, marketers can also reach users that are actively looking for similar services. Paid media includes pay-per-click ads, pop-up ads, display ads, video ads, social media ads, retargeting, and more.

Detailed explanation-4: -Consumer guide advertorials are content written with the intention to direct the reader on the right path. For example, an article about how to find a reliable plumber might link to the brand website for people to contact them easily.

Detailed explanation-5: -Advertisements are paid for by the individual or business entity who wants his products or services be known to the public through advertising.