MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is sales promotion?
A
The process of persuading a customer to buy the product.
B
The giving out of information about a product, person, or company for advertising or promotional purposes.
C
To get a product, service, or company to be seen.
D
A trend or movement that attracts people to join.
Explanation: 

Detailed explanation-1: -Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase.

Detailed explanation-2: -Sales promotion is the process of persuading a potential customer to buy the product. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Some sales promotions are aimed at consumers.

Detailed explanation-3: -Some examples of common sales promotion techniques include: offering coupons, offering rebates, conducting contests or sweepstakes, giving free samples, and using point-of-purchase displays.

Detailed explanation-4: -Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering giveaways, flash sales or buy-one-get-one-free offers, and lots more.

There is 1 question to complete.