BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ is the biggest advertising medium after television and newspapers.
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Infomercials
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Magazines
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Direct-mail advertising
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Directory advertising
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Explanation:
Detailed explanation-1: -In 2022, in the United States spending on internet ads was estimated to reach 218 billion U.S. dollars, making it the largest advertising medium by far that year.
Detailed explanation-2: -Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it’s the television where the audience watches ads.
Detailed explanation-3: -Research by The Chartered Institute of Marketing (CIM) reveals that traditional commercial television remains the most effective media channel for communicating with consumers.
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