MANAGEMENT

Detailed explanation-1: -Unsought products are those consumer products that a consumer either does not know about or knows about but does not consider buying under normal conditions. Thus, these types of consumer products consumers do not think about normally, at least not until they need them.

Detailed explanation-2: -There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.

Detailed explanation-3: -Unsought: This type of product is either one that a consumer doesn’t know exists or doesn’t ever think about of buying.

Detailed explanation-4: -The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers and reference books. In some cases even an airplane/helicopters can be cited as examples of unsought goods. The purchase of these goods may not be immediate and can be deferred.