MANAGEMENT

Detailed explanation-1: -Print media use writing and pictures to communicate. Newspapers are the main advertising medium in the United States.

Detailed explanation-2: -Print media include newspapers, magazines, signs, and billboards. Advertisements are communicated to consumers through the mass media. Newspapers are the main advertising medium in the United States. Newspapers allow advertisers to target people within a certain area, but they have a short life.

Detailed explanation-3: -In the United States, the leading advertising market worldwide, television ranks as the second most profitable advertising medium behind the internet and accounts for approximately one-fifth of total U.S. media ad revenue.

Detailed explanation-4: -Research by The Chartered Institute of Marketing (CIM) reveals that traditional commercial television remains the most effective media channel for communicating with consumers.