MANAGEMENT

Detailed explanation-1: -Brand loyalty occurs when a customer chooses to repeatedly purchase a product produced by the same company instead of a substitute product produced by a competitor. For example, some people will always buy Coke at the grocery store, while other people will always purchase Pepsi.

Detailed explanation-2: -Brand loyalty is when customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services. Not only do customers continue engaging and purchasing from the same brand, but they also associate positive feelings toward that brand.

Detailed explanation-3: -Brand-loyal customers believe that a certain brand represents higher quality and better service than any competitor-and price does not matter. Customer loyalty requires offering low prices and regular discounts to maintain best-deal-on-the-market status.

Detailed explanation-4: -Hard-core Loyals: Customers who buy exclusively from a brand. Split Loyals: Customers loyal to two or three brands in a particular category.

Detailed explanation-5: -Simply put, customer loyalty happens when customers give a company repeat business over time. If you provide great value in your product or service, and the customer experience stays consistently good, then your business will reap the benefits of customer retention.