MANAGEMENT

Detailed explanation-1: -Compatibility, credibility, background, clientele, management, Location, budget, and expertise are few factors to consider while selecting an Ad agency. One of the best ways to know about any firm is by their clientele. Moreover, clients will portray what level the Ad Company is working at.

Detailed explanation-2: -Advertising media selection is the process of choosing which advertising channels to use to reach a target market. The selection of advertising media is a key part of any advertising campaign and should be done carefully to ensure the best results.

Detailed explanation-3: -determining reach, frequency, impact, and engagement:To select media, the advertiser has todetermine the reach and frequency needed to achieve the advertising objectives.

Detailed explanation-4: -an advertising agency offering a complete range of services including marketing research; media planning; creative design of packaging and advertisements, etc.