MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Jeremy doesn’t have a lot of money to spend on advertising, but he knows his target audience are local outdoor enthusiasts. Which type of media format should Jeremy use to advertise?
A
Billboards on busy streets
B
National television commercials
C
Plane banners
D
Local newspapers
Explanation: 

Detailed explanation-1: -Jeremy should consider using billboards for the following reasons. His clients are local outdoor enthusiasts; he needs to find out their favorite destinations are put billboards along the way. This way, he will capture their attention.

Detailed explanation-2: -There are four major types of advertisement mediums: print, television, outdoor signage, and digital media advertisements.

Detailed explanation-3: -Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it’s the television where the audience watches ads. In remote areas where connectivity is still an issue, television has its reach.

Detailed explanation-4: -A vehicle of communication which enables some form of advertising: print, billboard, television, radio, website, catalogue, direct mail, etc.

There is 1 question to complete.