BUISENESS MANAGEMENT
ADVERTISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
____ provide full or limited advertising services based upon the size of the company.
|
|
Full-service agencies
|
|
|
Limited-service agencies
|
|
|
In-house agencies
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -A full service marketing agency is one that can handle all of your marketing, advertising, and promotional needs across digital platforms. With a staff of experts in various disciplines, a full service marketing agency can offer you comprehensive strategies and efficient solutions as an integrated part of your team.
Detailed explanation-2: -Examples of in-house ad agencies are Content Factory by Coca-Cola, BBC Creative by BBC or Yellow Tag Productions by Best Buy.
Detailed explanation-3: -Definition. “In-house agency” is a colloquial term for a department, group or person that has responsibilities typically performed by an external advertising or other MarCom agency.
There is 1 question to complete.