BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ provide full or limited advertising services based upon the size of the company.
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Full-service agencies
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Limited-service agencies
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In-house agencies
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None of the above
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Explanation:
Detailed explanation-1: -A full service marketing agency is one that can handle all of your marketing, advertising, and promotional needs across digital platforms. With a staff of experts in various disciplines, a full service marketing agency can offer you comprehensive strategies and efficient solutions as an integrated part of your team.
Detailed explanation-2: -Examples of in-house ad agencies are Content Factory by Coca-Cola, BBC Creative by BBC or Yellow Tag Productions by Best Buy.
Detailed explanation-3: -Definition. “In-house agency” is a colloquial term for a department, group or person that has responsibilities typically performed by an external advertising or other MarCom agency.
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