MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
It refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products
A
Marketing Research
B
Business Research
C
Consumer Behavior
D
Research
Explanation: 

Detailed explanation-1: -Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses.

Detailed explanation-2: -Consumer Psychology is the study of human behavior, regarding their buying patterns, customs and preferences, in relation to consumer products, including their reactions and preferences to advertising, packaging and marketing of those products.

Detailed explanation-3: -The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

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