BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketing Research
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Business Research
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Consumer Behavior
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Research
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Detailed explanation-1: -Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses.
Detailed explanation-2: -Consumer Psychology is the study of human behavior, regarding their buying patterns, customs and preferences, in relation to consumer products, including their reactions and preferences to advertising, packaging and marketing of those products.
Detailed explanation-3: -The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.