MANAGEMENT

Detailed explanation-1: -According to Neil H. Borden and Martin V. Marshall, “Advertising encompasses the activities by which people are selected with a view to informing or influencing the public on the basis of visual or verbal information that they buy the product Or act or agree with ideas, individuals, business signs and institutions. “

Detailed explanation-2: -Philip Kotler: Advertising is a non-personal form of communication conducted through paid media under clear sponsorship. 3. John J. Myers: Advertising is dissemination of information concerning an idea, service or product to compel action in accordance with the interest of the advertiser.

Detailed explanation-3: -According to Bovée and Arens (1992: 7), advertising is “the nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods and services) or ideas by identified sponsors through various media”.

Detailed explanation-4: -3-According to William J. Stanton, “Advertising consists of all the activities involves in presenting to a group, a non-personal, oral or visual, openly sponsored message regarding disseminated through one or more media and is paid for by an identified sponsor”.

Detailed explanation-5: -Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.