MANAGEMENT

Detailed explanation-1: -The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.

Detailed explanation-2: -In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BCE) of bamboo flutes played to sell candy. Advertisement usually takes in the form of calligraphic signboards and inked papers.

Detailed explanation-3: -On May 8, 1704, one of the first newspaper ads appeared in the Boston News-Letter. It was a real estate advertisement selling a plantation on Oyster Bay, Long island.

Detailed explanation-4: -Thomas J. Barratt of London has been called “the father of modern advertising". Working for the Pears soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, “Good morning.