MANAGEMENT

Detailed explanation-1: -The seven major types of advertising appeals include musical, sexual, humor, fear, emotional, rational, and scarcity, which all have the common goal of influencing the way consumers view themselves and the benefits of the products or services being advertised.

Detailed explanation-2: -1. All (informative or emotional) cues that are utilized in promotional messages to attract both consumers’ interest and attention, further steering their feelings towards the advertised service or product (Kinnear et al., 1995).

Detailed explanation-3: -Types of Advertising Appeals. The various types of advertising appeals are rational appeal, musical appeal, sexual appeal, humor appeal, emotional appeal, scarcity appeal, and fear appeal.