MANAGEMENT

Detailed explanation-1: -Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

Detailed explanation-2: -Unlike buzz marketing which relies on people talking about it, viral marketing creates content that encourages users to share it with their networks. This content can be anything from videos and GIFs to memes and blog posts.

Detailed explanation-3: -Dove. While many viral successes build on what their product can do, real Dove beauty sketches spread an inspiring message about the true beauty of women. People viewed this 3-minute short film more than 114 million times and it won the highest award at the International Festival.

Detailed explanation-4: -Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based.