MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In the past, companies such as the Hamlin’s Wizard Oil Company advertised used all of the following techniques except:
A
wall thermometers
B
posters
C
traveling shows
D
digital ads
Explanation: 

Detailed explanation-1: -The goal of using competitive advertising is to influence demand for a specific brand (McDaniel et al, 2006).

Detailed explanation-2: -Reminder advertising, also known as retentive advertising, aims to maintain brand awareness and encourage existing customers to make repeat purchases. With reminder advertising, companies take advantage of customers and potential customers familiar with the brand.

Detailed explanation-3: -Which of the following lines from an advertisement is an example of puffery? Sleeping on our mattress is like floating on a cloud. puffery.

Detailed explanation-4: -Answer. Explanation: Criminal is not a type of advertising.

There is 1 question to complete.