BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Infomercial
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Web-cast
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Medium
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Pop-up ad
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Detailed explanation-1: -A medium in communication is a system or channel through which a speaker or writer addresses their audience. It’s an outlet that a sender uses to express meaning to their audience, and it can include written, verbal or nonverbal elements. A communication medium can either be virtual or physical.
Detailed explanation-2: -A communication channel is the medium, mean, manner or method through which a message is sent to its intended receiver. The basic channels are written (hard copy print or digital formats), oral or spoken, and electronic and multimedia.
Detailed explanation-3: -A communication medium is a channel or route in the communication process through which a sender communicates their message to the receiver. This can take various forms which will be elaborated on later in this reading but a few examples could include emails, voice messages, etc.
Detailed explanation-4: -4 Types of Communication: Verbal, Non-verbal, Written, Visual.
Detailed explanation-5: -Communication channels can be categorized into three principal channels: (1) verbal, (2) written, and (3) non-verbal. Each of these communications channels have different strengths and weaknesses, and oftentimes we can use more than one channel at the same time.