MANAGEMENT

Detailed explanation-1: -According to Forbes contributor Steve Olenski, celebrity endorsement helps increase sales in the short term and brand awareness in the long term. Celebrity marketing is also very effective to mark a major change for a brand, like the introduction of a new product, market expansion, or brand repositioning.

Detailed explanation-2: -With celebrities vouching for or promoting their products, brands can increase awareness, trust and familiarity, which are important variables in the purchase decision-making process. Consumers feel more sympathetic towards a brand, if their products are promoted by a celebrity they admire or relate to.

Detailed explanation-3: -Celebrity marketing is a tactic featuring a famous person to offer an endorsement of a product. This famous person might be an actor, musician, athlete, ex-politician or a cartoon character. They do not need to be international superstars; they only need to be familiar to the target audience.