MANAGEMENT

Detailed explanation-1: -Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.

Detailed explanation-2: -Data mining combines statistics, artificial intelligence and machine learning to find patterns, relationships and anomalies in large data sets. From this knowledge, a business can discover current behavior and predict future trends.

Detailed explanation-3: -It can include a company’s name, logo, and design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence.

Detailed explanation-4: -With standardised global branding, Apple treats the whole world as one market and provides the same kind of products and services to everyone.