MANAGEMENT

Detailed explanation-1: -Another highly-referenced comparative advertising campaign is between competitors Coca-Cola and Pepsi, in which advertisements will directly compare the tastes or benefits of one over the other. For example, the now-famous Pepsi Challenge is a recurring commercial that has been aired since 1975.

Detailed explanation-2: -PepsiCo has a diversified product portfolio encompassing the food, snack, and beverage industries. PepsiCo typically prices its goods based on consumer demand and demographics. Coca-Cola has a centralized focus on the beverage industry, though they’ve emerged in numerous different beverage categories.

Detailed explanation-3: -While Coca-Cola spent $193 million on soft drink advertising in 2021, Pepsi spent $114 million. In past years, both companies spent more than a billion dollars on advertising. When comparing Pepsi vs. Coke ads, however, Coca-Cola generally outspends Pepsi by a margin of nearly 2:1.

Detailed explanation-4: -People want their Coca‑Cola in different ways, but whichever one they want, they want a Coca‑Cola brand with great taste and refreshment.” “Taste the Feeling” brings to life the idea that drinking a Coca‑Cola – any Coca‑Cola – is a simple pleasure that makes everyday moments more special.