MANAGEMENT

Detailed explanation-1: -A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal. The promotional mix is typically only part of a larger marketing mix.

Detailed explanation-2: -Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails.

Detailed explanation-3: -A media mix is a marketing term for the combination of channels a business uses to meet its marketing goals. It can include billboards, email, websites, and social media.

Detailed explanation-4: -The five tools of the promotion mix include advertising, personal selling, sales promotions, direct marketing, and public relations (PR).