BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An individual (usually a celebrity) giving an approval for a particular product
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Where an “actual consumer” tells you about the good points of a particular product
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An expert is saying a particular product is the best and surveys and tests prove this
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None of the above
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Detailed explanation-1: -Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product. Other use cases include not-for-profit organizations that leverage a celebrity’s fame to raise awareness or funding around a cause.
Detailed explanation-2: -In a more general context, an endorsement is an act of saying or showing that you agree with or support something or someone; the endorser may or may not be compensated. For example, a WNBA basketball player may endorse a pair of Nike-brand shoes in a commercial.
Detailed explanation-3: -approve often implies no more than this but may suggest considerable esteem or admiration. endorse suggests an explicit statement of support. sanction implies both approval and authorization.
Detailed explanation-4: -What is an example of a celebrity endorsement? An example of a celebrity endorsement is H.E.R. becoming L’Oreal Paris’ global ambassador and promoting their hair and makeup products through commercials and other marketing content.