MANAGEMENT

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BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ____
A
direct marketing
B
integrated marketing
C
the promotion mix
D
competitive marketing
E
target marketing
Explanation: 

Detailed explanation-1: -A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships.

Detailed explanation-2: -The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.

Detailed explanation-3: -Definition : The promotion mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships.

Detailed explanation-4: -A company’s total promotion mix-also called its marketing communications mix-consists of the specific blend of advertising, personal selling, sales promotion, public relations, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships.

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