MANAGEMENT

Detailed explanation-1: -Media is a communication tool used to deliver information. The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media.

Detailed explanation-2: -Media Costs A range of factors goes into the cost of airing a commercial including the length of the spot, the reach (local, regional, or national), the times of the day and days of week that it airs, and the number of times you plan on running the spot.

Detailed explanation-3: -Radio. Radio ads have a local appeal, allowing you to target specific areas or regions of the country. It is also an easy medium to build frequency with your target audience, and is considered a lower-cost medium. According to research, exposure to a radio ad and time to purchase is the shortest of any medium.