MANAGEMENT

Detailed explanation-1: -The promotional mix is the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals. Each of the five basic categories in the promotional mix plays a vital role in promoting businesses and their products.

Detailed explanation-2: -A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal. The promotional mix is typically only part of a larger marketing mix.

Detailed explanation-3: -promotion mix, consists of advertising, sales promotion, public relations, personal selling and direct marketing to achieve marketing objectives. • Elements of promotional mix are also called as tools, means, or. components. • Lets discuss in detail-

Detailed explanation-4: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.

Detailed explanation-5: -Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails.