MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Mention three things that changed advertising by the early 1900’s:
A
personalization
B
market research
C
radio shows
D
indirect-direct method
E
television ads
Explanation: 

Detailed explanation-1: -By the end of the 1920s, an increasingly sophisticated advertising industry had integrated new techniques in retail, credit, sales management, and consumer research into the marketing process. Marketing efforts accelerated to match businesses’ rapid introduction of new products and services to satisfy consumer markets.

Detailed explanation-2: -Visual forms of advertising could be seen on billboards and in magazines, newspapers, shop windows and cinemas. Advertising was also played on the radio, an item which had become extremely popular during this period.

Detailed explanation-3: -The Age of the Internet Consumers, fed up of being given the hard sell, we’re no longer trusting the brands that were pushing products. This shifted way that advertisers approached their audiences. Instead of only focusing on selling products, advertisers began building brand awareness and trust.

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