MANAGEMENT

Detailed explanation-1: -Institutional Advertising This is a type of advertising that is used to improve a company’s image instead of promoting an individual product.

Detailed explanation-2: -Institutional advertising focuses on promoting the company’s image to improve its reputation in the customer base. The primary objective of institutional advertising is to generate and propagate a positive image and generate goodwill regarding the company or industry instead of promoting sales.

Detailed explanation-3: -Image advertising is the process of creating a positive association with a product or company to encourage consumers to buy products. Image advertisements don’t always focus on advertising the actual product. Instead, they may promote ideas or concepts about a brand.

Detailed explanation-4: -institutional advertising. noun [ U ] MARKETING. the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service: The medical center announced the launch of its institutional advertising campaign.