MANAGEMENT

Detailed explanation-1: -Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use.

Detailed explanation-2: -Objectives of advertising can be used as a way of stimulating sales, attract customers and create brand and product loyalty, create a confident and enthusiastic customer base, and achieving a competitive advantage over the market competition.

Detailed explanation-3: -Cause marketing involves a collaboration between a for-profit business and a nonprofit organization for a common benefit. Cause marketing can also refer to social or charitable campaigns put on by for-profit brands.

Detailed explanation-4: -The principles of cause marketing refer to aligning a brand with a cause to produce profitable and societal benefits for both parties. These mutual benefits can include the creation of social value, increased connection with the public, and the communication of shared value, as well as profit.