MANAGEMENT

Detailed explanation-1: -A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called: A Search marketing.

Detailed explanation-2: -Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users.

Detailed explanation-3: -Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Detailed explanation-4: -The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.

Detailed explanation-5: -Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. A common example of permission marketing is a newsletter sent to an advertising firm’s customers.