BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Advertisers differentiate the advertised brand from others by showcasing the unique qualities.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -The elements of differentiation include product design, marketing, packaging, and pricing.
Detailed explanation-2: -Comparative advertising is a marketing strategy in which a company’s product or service is presented as superior when compared to a competitor’s. A comparative advertising campaign may involve printing a side-by-side comparison of the features of a company’s products next to those of its competitor.
Detailed explanation-3: -Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor.
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