MANAGEMENT

Detailed explanation-1: -A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company.

Detailed explanation-2: -A pictorial mark (sometimes called brand mark or logo symbol) is an icon-or graphic-based logo. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye.

Detailed explanation-3: -Brand symbols (colloquially called “logos") are visual characteristics of a brand. They represent the brand’s personality and contribute to its recognition rate. The personality of a brand is determined by its content (brand core values) and its style (brand style), which must express these brand core values.

Detailed explanation-4: -Symbol logos-also called pictorial logos-are made up of graphics that visually represent the brand name or function. These can be icons, illustrations or shape compositions that are instantly recognizable as something specific. For example, Twitter has a bird symbol, Shell has a shell, Dropbox has an open box.