MANAGEMENT

Detailed explanation-1: -Much like in humans, brands develop their personality with time, as they mature. In some cases, this results from deliberate attempts to translate the vision of designers and marketers into a product that can help consumers express key aspects of their identity.

Detailed explanation-2: -The term brand personality refers to a set of human characteristics that are attributed to a brand name. An effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.

Detailed explanation-3: -Brands Cannot Have Multiple Personality Disorder There is no room for “multiple personality disorder” in branding. You can be market leader, an innovator and an expert, but you cannot own all three in the audience’s mind as a general rule.

Detailed explanation-4: -Competence: brands that fall into this personality type are intelligent and reliable. Think Volvo or Microsoft. Sophistication: these brands, like Chanel or Apple, are often upper-class, glamorous, and charming. Ruggedness: rugged brands like Harley-Davidson and Land Rover tend to be outdoorsy and tough.