MANAGEMENT

Detailed explanation-1: -Alliteration is the conspicuous repetition of initial consonant sounds of nearby words in a phrase, often used as a literary device.

Detailed explanation-2: -Outdoor advertising, also known as out-of-home advertising, is advertising that reaches the consumer while they are outside of their home. Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.

Detailed explanation-3: -Publicity is the form of public relations that entails nonpersonal communication passed on via various media but not paid for an identified sponsor.

Detailed explanation-4: -circulation. This refers to the number of people who read a single copy of the magazine. For example, one copy of Newsweek is read by six people. pass along rate. This is the number of times a member of the target audience is exposed to the advertising message.