MANAGEMENT

Detailed explanation-1: -Billboard advertising is categorized as out-of-home (OOH) advertising, which is any advertising that reaches consumers when they’re outside their homes.

Detailed explanation-2: -Billboards allow companies to reach a huge variety of customers with a single advertising tactic. Instead of spending extra time and money to identify and research niche target customer groups, a billboard allows you to reach a large part of the diverse general population.

Detailed explanation-3: -Examples of advertising may include print media, broadcast media, interactive and digital media, in-store media, outdoor media, and other media forms like events, exhibitions, or product placements.

Detailed explanation-4: -A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.