MANAGEMENT

Detailed explanation-1: -Under the Federal Trade Commission Act : Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims; and. Advertisements cannot be unfair.

Detailed explanation-2: -When consumers see or hear an advertisement, whether it’s on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence.

Detailed explanation-3: -Deceptive or misleading advertisements are restricted under the various legislations including the Consumer Protection Act, 1986; Cable Television Network Rules, 1994; Norms for Journalist Conduct issued by the Press Council of India Act and ASCI Code.

Detailed explanation-4: -A class action lawsuit was filed by consumers who asserted the company was deceiving the public, which was eventually settled for a hefty $45 million.

Detailed explanation-5: -The Importance of Truth in Advertising You want potential customers to know exactly what you’re offering. If they show up and it turns out you promised more than you can deliver, they’re going to leave, and it’s going to hurt your reputation.