MANAGEMENT

Detailed explanation-1: -Social advertisement targets audiences’ demographics based on customers browsing histories. This helped companies understand users’ interests and target a specific group of users.

Detailed explanation-2: -Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior.

Detailed explanation-3: -Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained.

Detailed explanation-4: -Education, experiences, culture, shelter, nutrition, clothing, mental/emotional/physical support just to name a few possibilities. Nonprofits may identify themselves under this category if they support communities that have experienced some type of natural disaster (tornado, severe storms, hurricane).

Detailed explanation-5: -Cause marketing is a type of marketing or advertising that focuses on social issues. Its goal is to raise attention around the topic while increasing a business’ profits. A social issue is a problem that reduces the quality of life for people.