MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A phrase used to advertise a product, or to identify a company or organisation is a ____
A
logo
B
slogan
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -A slogan is an attention-grabbing statement used to advertise or promote a brand’s products and services. These phrases share the company’s reason for existing and overall mission to the public.

Detailed explanation-2: -What is an advertising or marketing slogan? An advertising or marketing slogan is a concise, catchy phrase used with consistency across brand and marketing materials to position the brand and foster recognition with a broad audience and affinity with a target audience.

Detailed explanation-3: -In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company, ” according to Entrepreneur.com’s small business encyclopedia. In many ways, they’re like mini-mission statements. Companies have slogans for the same reason they have logos: advertising.

Detailed explanation-4: -A slogan, as mentioned earlier, is an attention-grabbing statement used to promote a brand’s products and services. These short sentences share the company’s reason for existing and its overall mission to the public.

Detailed explanation-5: -Brand slogans and taglines are more than just catchy phrases people associate with a business. They represent the core of your brand. They’re like your mission statements in miniature: it’s the punchline you need to make a point.

There is 1 question to complete.