BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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logo
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slogan
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Either A or B
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None of the above
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Detailed explanation-1: -A slogan is an attention-grabbing statement used to advertise or promote a brand’s products and services. These phrases share the company’s reason for existing and overall mission to the public.
Detailed explanation-2: -What is an advertising or marketing slogan? An advertising or marketing slogan is a concise, catchy phrase used with consistency across brand and marketing materials to position the brand and foster recognition with a broad audience and affinity with a target audience.
Detailed explanation-3: -In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company, ” according to Entrepreneur.com’s small business encyclopedia. In many ways, they’re like mini-mission statements. Companies have slogans for the same reason they have logos: advertising.
Detailed explanation-4: -A slogan, as mentioned earlier, is an attention-grabbing statement used to promote a brand’s products and services. These short sentences share the company’s reason for existing and its overall mission to the public.
Detailed explanation-5: -Brand slogans and taglines are more than just catchy phrases people associate with a business. They represent the core of your brand. They’re like your mission statements in miniature: it’s the punchline you need to make a point.