MANAGEMENT

Detailed explanation-1: -The most costly medium of advertising is Television.

Detailed explanation-2: -The Position of The Advert The front page of a newspaper, or the front cover of a magazine, is the most expensive position of the print ad. It is the very first thing that a reader sees and therefore commands such a steep price. The back cover follows, and then the centre page or centrefold.

Detailed explanation-3: -Right-hand pages When someone reads a magazine, they will often scan each page and their eyes will naturally go to the right-hand side of the right-hand page before they turn over to the next page. In fact, the bottom right on a right-hand page is called the ‘anchor’ position that many advertisers prefer.

Detailed explanation-4: -With a median CPM of $46.82, print newspaper ads are the most expensive medium overall, according to the analysis. Given the downfall of the daily newspaper, such an investment may seem folly to some media observers. The second most-costly medium is prime-time broadcast TV, with a median CPM of $36.