MANAGEMENT

Detailed explanation-1: -Product Differentiation is a positioning strategy that some firms use to distinguish their products from those of their competitors. Repositioning involves changing perceptions of a brand in relation to competing brands.

Detailed explanation-2: -Product differentiation is the strategy a company uses to distinguish its product from those of its competitors. The goal of product differentiation is to ensure your products or services maintain a unique identity in the minds of your customers.

Detailed explanation-3: -What is Differentiation? Differentiation relates to positioning in the sense you want to attract the same clients your competition attracts. If another professional services firm’s offerings overlap with your target audience, you need to think about how you’ll stand out and be the more attractive option.

Detailed explanation-4: -Product differentiation is a process used by businesses to distinguish a product or service from other similar ones available in the market. This tactic aims to help businesses develop a competitive advantage and define compelling, unique selling propositions (USPs) that set their product apart from competitors.

Detailed explanation-5: -While product differentiation is usually product-specific, product positioning is more about the audience that marketers are trying to target. For example, a brand wanting to market to a younger Millennial or Gen Z audience might position itself alongside popular TikTok stars or celebrities to make the brand trendier.