MANAGEMENT

Detailed explanation-1: -Ethos (Greek for “character”) • Focuses attention on the writer’s or speaker’s trustworthiness. • Takes one of two forms: “appeal to character” or “appeal to credibility.” • A writer may show “ethos” through her tone, such as taking care to show more. than one side of an issue before arguing for her side.

Detailed explanation-2: -The Appeal to Ethos (Greek for ‘character’) refers to the credibility and authority of the writer or speaker, or the credibility and authority of those brought in to testify on behalf of the argument (or some part of the argument).

Detailed explanation-3: -ethos (character): known as “the appeal to authority” or “the appeal to credibility.” This is the method in which a person relies on their credibility or character when making an appeal or an argument.