MANAGEMENT

Detailed explanation-1: -A print advertisement for Morton Salt carries the headline, “when it rains, it pours.” The headline is an example of the use of alliteration.

Detailed explanation-2: -The headline * is the phrase or sentence that attracts the readers’ attention to a product or service. A headline should also lead readers into the ad’s illustration and make them want to read the copy.

Detailed explanation-3: -What are the four elements of a print ad? They are Headline, Illustration, Body Copy and Signature.

Detailed explanation-4: -Alliteration almost always refers to the repetition of initial consonant sounds.

Detailed explanation-5: -Continuous advertising runs ads steadily at a given level indefinitely. This schedule works well products and services that are consumed on a steady basis throughout the year, and the purpose of advertising is to nudge consumers, remind them and keep a brand or product top-of-mind.