BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
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sales promotion
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personal selling
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direct marketing
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public relations
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advertising
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Explanation:
Detailed explanation-1: -Public Relations Involves Building Good Relations With the Company’s Various Publics by Obtaining Favorable Publicity, Building Up a Good Corporate Image, and Handling or Heading Off Unfavorable Rumors, Stories, and Events.
Detailed explanation-2: -Public relations-Building good relationships with the company’s various publics by obtaining favorable publicity, building up a good “corporate image, ” and handling or heading off unfavorable rumors, stories, and events.
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