MANAGEMENT

Detailed explanation-1: -Radio advertising is purely audio. A significant difference that often determines whether radio and TV advertising are viable options as an initial matter is cost. Television advertising is 50 times more expensive than radio advertising.

Detailed explanation-2: -Radio advertising is cheaper than TV advertising, but still more expensive than digital media. It might be worth your money: it’s effective. Many people listen to the radio on their daily commute. Your ad buys you a captive audience, and if your ad is effective, new customers.

Detailed explanation-3: -Radio is possibly one of the most cost-effective methods of advertising when you compare cost per thousand. Because of RAJAR, every station can design an effective campaign for your target audience.

Detailed explanation-4: -Advertising works by repetition. Your target customer may well need to hear your commercial three or four times before they respond to your call to action. To reach this level of frequency, radio advertising is usually more cost-effective than other media.

Detailed explanation-5: -Radio advertising has several benefits for small business: It’s affordable. Radio advertising is less expensive than the cable television advertising but often has the same reach. Because repetition is important to radio advertising, the low cost enables you to run multiple ads, which gets better results.