MANAGEMENT

Detailed explanation-1: -There are four main types of brand positioning errors; over positioning, under positioning, confused positioning, and double positioning.

Detailed explanation-2: -Positioning is important because it helps to create a competitive advantage by allowing a company to stand out in the minds of customers. By positioning a product or service effectively, companies are able to better target their customers and create a unique value proposition.

Detailed explanation-3: -For example, buyers think that Apple only comes out with expensive products where Apple has a range of products at different prices. Confused Positioning: It is often observed that a brand will created too many associations with the product or will reposition the brand very frequently.