MANAGEMENT

Detailed explanation-1: -a short, easily remembered phrase used by an organization so that people will recognize it or its products: advertising/marketing/branding slogan The company’s advertising slogan in the 1970s and 1980s was “You can be sure of Shell".

Detailed explanation-2: -A slogan is a memorable phrase that’s often used in commercial advertising in a repetitive manner. These slogans are sometimes associated with a particular product, although it’s also common for brands to create more generalized slogans.

Detailed explanation-3: -The origin of the word “slogan” comes from a Gaelic word used by Scottish clans to mean “war cry.” Slogans (or taglines) have become a brand’s “war cry” – shorthand for the principles behind a brand and a way to communicate its personality.