MANAGEMENT

Detailed explanation-1: -"Plain folks” is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents themselves as an average Joe-a common person who can understand and empathize with a listener’s concerns.

Detailed explanation-2: -For example an advertisement might show an ordinary person using a back pain medication and being completely rid of their pain. This advertisement uses plain folks by showing average people having fun and being happy together while they are being served Coke.

Detailed explanation-3: -(i) name-calling (ii) Glittering generalities, (iii) transfer, (iv) testimonial, (v) Plain-folk, (vi) Card-stacking and (vii) Bandwagon. Each of these devices makes an appeal to feelings rather than to reason. They rest upon the premise that emotion or feeling has certain strategic advantages over the appeal to reason.