MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A single exposure to an advertising message is called a(n) ____
A
impression
B
spot
C
incident
D
view
Explanation: 

Detailed explanation-1: -audience. number of homes or people exposed to an ad. impression. a single exposure to an advertising message.

Detailed explanation-2: -A single exposure to an advertising message is called an impression *.

Detailed explanation-3: -The definition of impression An impression (also known as a view-through) is when a user sees an advertisement.

Detailed explanation-4: -Single image ads advertising specifications Single image ads are a Sponsored Content ad format. The ads include one image and appear directly in your campaign’s target audience member’s feed.

Detailed explanation-5: -In the context of advertising, frequency can be defined as the number of times a person is exposed to an advertisement or the number of times an advertisement is repeated through a specific medium over a specific time period.

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