MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Public service advertising aims at public welfare
A
true
B
false
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -The purpose of these public service advertising is to educate and raise awareness on important social issues in order to change attitudes and behaviors and to stimulate positive social change (Wallack, L. M., 1981). messages in front of the target audience is critical.

Detailed explanation-2: -These kinds of advertisements are called social advertisements.

Detailed explanation-3: -Objectives of advertising can be used as a way of stimulating sales, attract customers and create brand and product loyalty, create a confident and enthusiastic customer base, and achieving a competitive advantage over the market competition.

Detailed explanation-4: -Ad agencies, working with non-profit organizations, create public service advertisements, also known as public service announcements or PSAs, designed to persuade consumers to engage in behaviors that actively promote healthy behaviors or good citizenship.

There is 1 question to complete.