MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A technique that associates good feelings with a product to make the consumer feel good about buying the product
A
testimonials
B
avant-garde
C
transfer
D
facts and figures
Explanation: 

Detailed explanation-1: -What are the 4 types of customer buying behavior? There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.

Detailed explanation-2: -Use qualitative and quantitative methods like focus groups, surveys and customer behaviour data. Analyse the data to look for trends and patterns. This will help you understand what your customers want and need from your business.

Detailed explanation-3: -The six universal principles of persuasion are reciprocity, commitment, pack mentality, authority, liking and scarcity. Marketing campaigns can influence consumer behaviors because they elicit reactions, utilizing imagery and word associations tied to emotional responses.

There is 1 question to complete.