MANAGEMENT

Detailed explanation-1: -Direct mail is typically used for lead generation, customer retention, and customer loyalty programs. Email is an electronic form of marketing that involves sending emails to a list of prospects or existing customers.

Detailed explanation-2: -Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

Detailed explanation-3: -Direct mail is a form of advertising relying on printed materials and the postal service to deliver advertising appeals directly to consumers.