MANAGEMENT

Detailed explanation-1: -Testimonial Propaganda is a technique when a celebrity supports an idea or product as good or bad, to influence people’s opinions without letting them examining the facts more carefully.

Detailed explanation-2: -A testimonial is a statement from a customer about how a product or service has benefitted them and often includes them recommending it. Testimonial advertising uses these authentic customer reviews in ad copy and creative to build trust in potential customers-making it one of the best ways to market your business.

Detailed explanation-3: -Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.

Detailed explanation-4: -The “man-on-the street” interview is a testimonial technique to help consumers identify with a product. Rather than offering the opinion of a celebrity or expert to build credibility, this method attempts to show customer satisfaction by a user who in many ways resembles members of the target audience.